Released on: April 28, 2008, 10:59 pm

Press Release Author: Cathryn van der Walt

Industry: Telecommunications

Press Release Summary: Loop Mobile Limited (ASX: LPM) and 3 Australia today launched
the most comprehensive mobile community for the Big Brother series to date. As part
of the promotion, each Big Brother community member will receive a 30-day free pass
to Loop Mobile's MOKO community to help them connect them to new friends around the
world.

Press Release Body: Sydney, 29 April 2008 -- Loop Mobile Limited (ASX: LPM) and 3
Australia today launched the most comprehensive mobile community for the Big Brother
series to date. The Big Brother 08 mobile community will for the first time
introduce fully portable personal profiles, allowing community members to join MOKO
with their Big Brother profile. Big Brother 08 community members will be able to
instant chat, create personal profiles, upload and share photos and videos, as well
as participating in promotions and contests all from their mobile phone.

As part of the promotion, each Big Brother community member will receive a 30-day
free pass to Loop Mobile's MOKO community to help them connect them to new friends
around the world.

We believe that this year's initiative to allow personal profiles to transfer across
other mobile community networks will have great appeal for Big Brother audience
members, outlined Mr. Martin Hoffman, CEO and Managing Director for Loop Mobile.
There are now more reasons to better connect with the program itself and keep
connecting to like-minded people around the world.

MOKO is a global social community. It brings the power of social networking to the
mobile phone via a robust set of tools that include multi-media messaging, instant
chat, tagging, searching and streaming audio via MOKO Music. With hundreds of
thousands of users across multiple carrier networks and mobile internet, MOKO users
are generating millions of chargeable events for carriers. Today MOKO users maintain
average user session times over 75 minutes and generate high Average Revenue Per
User (ARPU) rates per month.

Loop Mobile's MOKO mobile community platform is available worldwide via mobile
internet at www.moko.mobi.

About Loop Mobile Limited

Loop Mobile Limited is an international provider of mobile communities, targeting
the youth and young adult demographic. The company's flagship mobile community
product, MOKO, is implemented across the 3 Mobile Australia, Virgin Mobile Australia
and Optus Communications networks. MOKO is also available worldwide via mobile
internet at www.moko.mobi. Loop also provides white-label mobile community services
to major brand and content owners including Telstra Australia and ITV PLC, the
United Kingdom's largest commercial television broadcaster.

Loop was founded in 2004 in Perth and is today headquartered in Sydney. Its
proprietary platforms enable the uploading and viewing of pictures and videos,
personal profiles, live chat threads, private messaging, search facilities and
additional features. Loop was the winner of the 2007 Best User Generated / Social
Networking Service MEFFY international award by the Mobile Entertainment Forum for
MOKO. MOKO mobile community was also the winner of the 2008 National Association of
Television Program Executives' (NATPE) Mobile++ Top 12 Awards for excellence in the
mobile content marketplace. MOKO was most recently selected as an Official Honouree
for the Social Networking category in The 12th Annual Webby Awards.
www.loopmobilelimited.com.

About 3

3 is Australia's first 3G network, bringing over one million customers mobile
broadband, live Mobile TV, full length audio and video music tracks, live Video
Calling, high-speed email and other great entertainment and information services in
3's Broadband Zones.
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For media interviews or trial use of MOKO please contact:

Cathryn van der Walt
Einsteinz Communications on behalf of Loop Mobile
Sydney
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.einsteinz.com

Web Site: http://www.einsteinz.com

Contact Details: Cathryn van der Walt
Einsteinz Communications on behalf of Loop Mobile
Sydney
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.einsteinz.com